How to Run A Successful Email Marketing Campaign

Email remains an important part of people’s daily lives, despite many of them claiming that the service is dead. Statistics show that over 92% of adults online still use email, while an average of 105 billion emails are sent every single day. This is all happening even as the number of users on social messaging apps and social media continues to rise. This is all to say that if you need a surefire way to boost sales and generate leads for your product or service, email is the way to go.

Whether you’re offering landscaping services or getting people to buy toilets, an email marketing campaign will effectively get the word about your business out there. The following are some practical tips to help you run a successful email marketing campaign.

Determine what your goals are for the campaign

You can’t go into running a successful email campaign without a clear and specific purpose in mind. Once you figure out what outcome you want for your campaign, you can formulate a specific plan to accomplish your goals. Common campaign goals include generating more successful conversions, inquiring about abandoned checkout carts, and growing your social media following.

Invest in email marketing tools

Email marketing tools can help you create engaging campaigns and save you time, money, and effort. Some reliable services you can look into include Hubspot, Mail Chimp, and Reach Mail. There are several tools like Mail Chimp and Reach Mail that requires a paid subscription, but Hubspot and many other services are free to use.

Establish your target audience

One of the most important things you need to do to ensure not just a successful email campaign, but also a successful business, is to identify your buyer persona. You’ll need to know who exactly your products and services are for so that you can market to them appropriately. Once you’ve established your target audience, you can design a compelling and valuable email marketing campaign that caters exactly to their needs and wants.

Write stimulating subject lines

Subject lines can make or break your email marketing campaign. You can’t put it past your customers to delete an email with a boring and dry subject line without even reading its contents. The only thing you can do is to write an intriguing subject line that’s worth clicking. Make sure to keep it short and sweet, promise something of value, and write it in your brand’s own unique voice.

Provide distinct calls to action

Closeup on businessman holding a card with CTA CALL TO ACTION message

A call to action is used to encourage your customers to perform a particular action and tells them how to do so. You want your calls to action to be as clear and concise as possible. Offering up too many actions that are vague and ambiguous will only confuse your customers, so make sure you only have one action that’s written out in simple yet compelling language.

Offer a way to opt-out

You might think that having one less person subscribed to your email list is bad for your metrics, but it’s actually the opposite if that person isn’t interested in reading your emails. People who don’t want to receive your emails will most likely mark them as spam or delete them before opening them, which negatively affects your bounce rate. So, always provide a clear option for them to opt-out of receiving emails from you if they no longer want to.

One of the best ways to get the word out about your business is by running a successful email marketing campaign.