Every business needs customers, and new ones need them even more. You can’t simply set up and open a new one and not expect anyone to come into your establishment. Given this situation, you must make some preparations and promotion before the launch. And what better place is there to do it now than on the internet? It gives you access to countless potential customers as long as you do it right. Here are some pointers on announcing your business’s opening online.
Create Accounts Ahead of Time
If you have your offices or rented or bought properties for sale that you need for your business, then you need to start building a presence. Create your online accounts months before your proposed opening, and be sure to cover all the bases when you do so. Aside from an email account, you would also need some social media ones, including Facebook and Instagram. If you plan to have a website for your business, it’s good to start this one as well. Make sure that your usernames and URLs are consistent, and that you have tags that you can use for branding.
Regularly Tease and Update
Once you have your accounts down, you can now post regular updates and teasers on them. Around three times a week is acceptable because if you post too often, your announcements might be considered spam and become invisible to your potential customers. However, don’t just stick with your accounts and pages, but also promote in communities and groups that would likely benefit from your upcoming business. For example, you can look at group pages and forums that either focus on establishments in your area of service or the industry that you’re in.
Use Promotional Offers
Give your potential customers an incentive for noticing and following you early on in your campaign. Use promotional offers that they can avail of if they sign up for notifications and email alerts. For example, you can provide them with a discount for their first product or service or include a freebie with them. If you want, you can even make it more desirable by either limiting it to a certain number of people or giving them bigger rewards when they bring in more individuals with them.
Never Underestimate Friends and Family
When it comes to promoting your own business, there’s nothing wrong with connecting with friends and family for support. Since they know you, they can easily vouch for you when they share your links and posts. They’re also an easy way to connect with other people in the neighborhood and even beyond that. When they share your promotional material, it can reach their friends as well. Don’t be embarrassed and make the most of your connections. Who knows, they may be your staunchest supporters.
There are many other people in the world and online, so you need to make some noise before you even come close to opening your doors. You need customers, and making yourself visible beforehand is the best way to get them from the start. Use all the means available to you when you do it.
